How to set SAFESEH linker option using MSBuild command line

I am trying to build my C++ project created in VS2008 and upgraded to VS2013 using MSBuild. I am referencing 3 third party dlls. In the project settings I'm using /SAFESEH:NO. With this setting when I build my project in Visual Studio, it successfully builds. An issue arises when I build the same project using MSBuild, error as follows: error LNK2026: module unsafe for SAFESEH image

Build command: "C:\Program Files (x86)\MSBuild\12.0\bin\MSBuild.exe" TI.sln /t:ReBuild /p:configuration=Release /p:Platform="Win32" /p:ToolVersion="12.0" /p:SAFESEH="NO"

Please suggest me a solution